Change management often means simultaneaously making cuts and promoting new growth. "Un:balanced Transformation" provides managers and consultants with the essential models and instruments for:
- effectively steering change concepts with contradictory targets and dynamics
- implementing cuts decisively, but with sincerity
- encouraging new growth and innovation
- utilizing the opportunities and navigating the challenges of typical change phases
- doing the power of figures and the logics of feelings justice.
Case studies from different companies give insight into change management practice. Concrete designs and tested interventions provide managers with ideas on how to steer change projects effectively through each of their phases.
The second edition includes updated surveys, new articles on resilience and innovation, and new case studies on business model generation and learning journeys for strategic renewal.
An innovative approach to change management
24 cm x 17 cm
2012 Goldegg Verlag
Dr. Barbara Heitger is founder and managing partner of Heitger Consulting - Group of Experts, one of the best known systemic consulting firms. She and her team consult large corporations and family-owned businesses on change management, strategy and leadership and like to tackle new topics in research and co-creation with customers. She has written several books and numerous articles and is a regular speaker at business events.
Dr. Alexander Doujak (Doujak Corporate Development, DCD) consultant and author in the field of change management and strategic innovation. DCD is focused on international corporate development projects.